As the craft beer revolution continues to evolve, so does the demand for unique, flavourful hop varieties. At A Plus Hops, we are dedicated to providing high-quality hops to brewers who value both tradition and innovation. Each year, we see trends emerge, influenced by consumer preferences, brewing styles, and even more of late - weather patterns. In 2024, five hop varieties stood out as our top sellers, showcasing a blend of classic reliability and niche appeal. Let’s dive into the stars of this year’s harvest.
1. Cascade – The Timeless Champion
After coming in second place in 2023, Cascade has claimed the throne as our best-selling hop of 2024. Known for its distinctive floral, citrusy aroma with hints of grapefruit, Cascade remains a staple in countless pale ales, IPAs, and even lagers. Its versatility and approachable flavour profile have solidified its position as a brewer’s favourite for decades, and 2024 was no different. From craft breweries to homebrewers, Cascade’s balanced bitterness and aromatic charm continue to inspire.
2. Fuggle – A Traditional Treasure
Making a strong appearance this year is Fuggle, a classic English hop that evokes nostalgia for traditional ales and stouts. With its earthy, woody, and slightly fruity characteristics, Fuggle is a go-to for brewers looking to craft authentic English ales or add subtle complexity to modern recipes. Its rise in popularity this year suggests a renewed interest in traditional brewing styles.
3. Challenger – The Balanced Performer
Challenger hops have climbed the ranks in 2024, landing in the third spot. This dual-purpose English hop is prized for its smooth bitterness and aromatic notes of spice and subtle citrus. Challenger’s well-rounded profile makes it a favourite for brewing bitters, porters, and pale ales. Its adaptability has made it a quiet powerhouse for brewers seeking both complexity and reliability.
4. Phoenix – The Rising Star
As its name suggests, Phoenix has risen to prominence this year. This lesser-known hop variety offers unique notes of chocolate, molasses, and a hint of spice, making it a fascinating choice for darker beer styles like stouts and porters. Phoenix’s growing popularity signals a shift toward creative flavour exploration in brewing, as brewers seek to push boundaries while staying grounded in quality.
5. Prima Donna – The Dual-Use Delight
Returning from last year’s top five, Prima Donna continues to charm brewers with its delicate balance of floral, orange, and apricot notes. This dwarf hop variety is perfect for traditional ales and innovative modern brews alike. Its versatility, combined with its sustainable growing characteristics, keeps it in demand year after year.
Comparing 2023 and 2024 Trends
It’s fascinating to see how the hop market evolves. In 2023, Target topped the list, but this year, it’s nowhere to be found in the top five. Cascade’s consistency speaks volumes about its enduring appeal, as it has remained in the top 5 for four consecutive years. Prima Donna also continues to hold its place, demonstrating its value to brewers across a wide range of styles. Meanwhile, the rise of Fuggle and Phoenix highlights a shift toward traditional and experimental brewing trends.
In contrast, previous top contenders like Centennial and Golden Tassels have seen their popularity wane, indicating that the market is ever-changing. Brewing is as much about creativity as it is about tradition, and these shifts in hop preferences reflect that dynamic balance.
Looking Ahead to 2025
As hop growers, we’re excited to see what trends will shape the market in the coming year. Will we see a resurgence of last year’s favourites like Target or Teamaker? Or will a new variety take the stage? One thing’s for sure: we’ll continue to provide the freshest, highest-quality hop plants to support the passion and innovation of home growers and brewers everywhere.
Cheers to another great year in hops! 🍻
- The A Plus Hops Team